Revenue Operations consulting

A senior operator for the systems your revenue team relies on.

I help startups and scale-ups tighten Revenue Operations, clean up CRM architecture, and make the commercial stack easier to trust, use, and scale.

My background sits between business operations and technical execution: RevOps leadership, Salesforce and HubSpot administration, systems migration, B2B integrations, and the operational judgment to know what should be fixed first.

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Experience: 15+ years
Focus: RevOps + CRM
Buyers: Startups & scale-ups

Background

I work where GTM complexity becomes operational drag.

I have spent more than 15 years working across business systems, process design, CRM administration, and operational delivery. That perspective is useful when a company is growing fast enough that tools, handoffs, and reporting start to break trust internally.

My work is strongest when the challenge sits across teams: sales, marketing, customer-facing operations, finance, and the systems connecting them. I help leadership get clearer visibility, cleaner workflows, and a stack that supports growth instead of slowing it down.

Revenue Operations

Process design, reporting logic, pipeline hygiene, handoff clarity, and systems governance.

CRM architecture

Salesforce and HubSpot administration, cleanup, migration planning, and adoption support.

Systems integration

B2B SaaS tooling, data movement, operational dependencies, and practical workflow design.

Operator mindset

Advice grounded in execution, not abstract strategy language.

What I help with

The work usually falls into three lanes.

Not generic IT support. Not agency filler. Focused consulting for teams that need sharper operations and cleaner systems decisions.

For companies whose go-to-market motion has outgrown the current operating model.

Pipeline and handoff design across sales, marketing, and customer teams.
Reporting and process cleanup that leadership can actually use.
Operational structure for teams scaling beyond founder-led improvisation.

For teams that need their CRM to become a reliable operating system instead of a source of friction.

Salesforce and HubSpot administration, cleanup, and structure refinement.
Migration planning with attention to adoption, data quality, and business continuity.
Practical decisions on what to keep, simplify, or rebuild.

For stacks that look fine in a tool inventory but fail once teams depend on them day to day.

System mapping across the GTM stack and its operational dependencies.
Integration planning and remediation for broken or fragile workflows.
More clarity on where automation helps and where it introduces risk.

Working style

Sharp, direct, and grounded in operational reality.

I am usually a good fit when a company does not need a giant transformation program. It needs experienced judgment, faster clarity, and someone who can work through messy systems without turning the work into performance.

My role is to help make the next set of decisions better: what to standardize, what to migrate, what to automate, what to stop tolerating, and how to structure the systems layer so it supports growth.

Commercially aware

The systems recommendation has to make business sense, not just technical sense.

Technically credible

I can operate at process level and systems level without losing the thread between them.

Low-theatre

Clear recommendations, practical tradeoffs, and less consultancy ceremony.

Contact

If you need stronger RevOps judgment, cleaner systems, or a second brain on CRM decisions, reach out.

This site is here to make that easy. Send a message with context on your company, current stack, and where things are getting stuck. I will come back with a direct response rather than a long qualification ritual.

Typical fit

Startup or scale-up teams that need experienced RevOps support.

Topics

CRM cleanup, migrations, systems decisions, reporting, handoffs, and GTM process design.

Response

Usually within one business day.